What your monthly report helps you see.

Illustrative sample. All numbers and business details below are invented to demonstrate the report format. They are not client results or a prediction.

SAMPLE SERVICE BUSINESS

Monthly website & Google review

Example month

Website inquiries

Accepted form requests

Source: Website form provider

Website call clicks

Taps on the phone link; not confirmed calls

Source: Website analytics, where allowed

Google profile website clicks

Clicks from the profile to the website

Source: Google Business Profile

Google profile call clicks

Clicks on the call button; not answered calls

Source: Google Business Profile

Work completed

Updated seasonal service details and photos.
Published two Google profile posts.
Checked hours and review responses.
Sent the agreed review requests.

What we learned

In this example, the main service page generated most website inquiries. Call clicks show interest, but the owner’s follow-up records are needed to identify real conversations and booked jobs.

Next priority

Make the quote-request step clearer on the main service page and check the result next month. Larger page builds are planned within the selected scope.

We show unavailable data as unavailable. Website and Google profile actions can overlap, so they are not added together and presented as unique leads. Customer outcomes depend on confirmed follow-up records.

Connect and Local Marketing add context.

Connect can show inquiry sources and customer status when the connected tools support it. Local Marketing adds campaign spend, campaign actions, and landing-page work. Any cost-per-lead calculation uses a clearly stated conversion definition.

The useful question is what to do next. Each report pairs the available numbers with completed work and a practical next priority.

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